Cookie policy

Effective Date: August 7, 2025

1. What are cookies

1.1. Cookies are small text files stored on a user’s device when visiting a website.
1.2. They help ensure the website’s core functionality, analyze usage, and display relevant ads.
1.3. In this policy “we” refers to SIA DATICA (reg. no. 40103473078), the controller of tulz.lv. Contact: info@tulz.lv.
1.4. For more information about personal data processing, see our Privacy Policy.

2. How we use cookies

2.1. We use three categories:
 2.1.1. Necessary cookies – required for the website to function; cannot be disabled.
 2.1.2. Analytics cookies – help us understand usage and improve the site (activated only with consent).
 2.1.3. Marketing cookies – for personalized advertising and measuring ads (activated only with consent).
2.2. Some cookies are set by third parties (Google, Facebook).

3. Detailed list of cookies

3.1. Necessary cookies

These cookies are essential for the functioning of the website.

3.1.1. Cookie preferences – stores the user’s cookie consent choices; duration: 30 days; provider: tulz.lv.
3.1.2. WooCommerce cookies (enable e-commerce features; provider: tulz.lv/WordPress):
 a) wp_woocommerce_session_* – unique session code to link cart data; 2 days.
 b) woocommerce_recently_viewed – logic for recently viewed products; session.
 c) store_notice – displays store notices; session.
 d) woocommerce_snooze_suggestions_* – controls Marketplace suggestions; 2 days.
 e) woocommerce_dismissed_suggestions_* – dismissal of Marketplace suggestions; 1 month.
 f) woocommerce_cart_hash – helps maintain cart contents; session.
 g) woocommerce_items_in_cart – helps maintain cart contents; session.

3.2. Analytics cookies (Google Analytics; service: policies.google.com)

These cookies help us analyze traffic and improve site usability.

3.2.1. _ga – user ID/recognition; 2 years.
3.2.2. _gid – user ID within 24h; 24 hours.
3.2.3. _gat – limits request rate; 1 minute.
3.2.4. __utma – distinguishes users and sessions; 2 years.
3.2.5. __utmb – identifies new sessions; 30 minutes.
3.2.6. __utmc – end of session marker (Urchin/older GA version); end of session.
3.2.7. __utmt – limits number of requests to GA servers; 10 minutes.
3.2.8. __utmz – stores traffic source/campaign data; 6 months.
3.2.9. __utmv – custom segmentation/user grouping; 18 months.

3.3. Marketing cookies

These cookies enable personalized ads and measure advertising effectiveness.

A) Facebook Pixel (facebook.com/policies/cookies)
3.3.1. _fbc – identifies users based on last visit; 12 months.
3.3.2. _fbp – identifies users across multiple sessions; 3 months.
3.3.3. fr – ad targeting/retargeting; 3 months.

B) Google Ads / Google Marketing Platform (policies.google.com)
3.3.4. __Secure-1PSID – builds user profile and personalized ads; 2 years.
3.3.5. __Secure-1PSIDCC – builds user profile and personalized ads; 2 years.
3.3.6. __Secure-3PAPISID – interest-based ads across sites; 2 years.
3.3.7. __Secure-3PSIDCC – builds user profile and personalized ads; 2 years.
3.3.8. __Secure-3PSID – builds user profile and personalized ads; 2 years.
3.3.9. AEC – protects against malicious requests; 6 months.
3.3.10. ADS_VISITOR_ID – visitor identifier for ad services; 2 months.
3.3.11. Conversion, _gcl_aw, _gcl_gb, _gac_gb_* – measures ad conversions (links ad click with site actions); 90 days.
3.3.12. FPGCLAW, FPGCLGB – Google Ads conversion tracking; 90 days.

Note: Third-party cookie names and durations may change as providers update their services. We aim to keep this list current.

4. Third parties and transfers outside EU/EEA

4.1. Some analytics and marketing cookies are set by Google and Meta (Facebook).
4.2. These third parties may process data outside the EU/EEA. In such cases, appropriate safeguards are applied, including EU Standard Contractual Clauses (SCCs).
4.3. For more details, see the privacy policies of the respective providers.

5. Consent and control of cookies

5.1. By enabling Analytics or Marketing cookies in the banner, you give your consent to their use.
5.2. You can withdraw consent at any time via “Cookie Settings” on the site or by deleting cookies in your browser.
5.3. Necessary cookies ensure core site functions and cannot be disabled.
5.4. The retention periods listed